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@uns.hobbs_interiors

Expert paid search ads for your business.

Unlock immediate online visibility, drive cut-through versus competitors and increase e-commerce sales with Google ads that get your brand in front of high purchase intent shoppers, who are ready to buy from you.

Accelerate your growth & jump straight to the top of the pile with Google Ads.

If there’s one surefire way to connect with high purchase intent shoppers who are ready to buy, it’s paid search.

Without it, you’re leaving far too many factors to chance - and in all likelihood, your competitors who are advertising on Google, will steal the click - and the conversion that follows.

If you want to ensure your brand is dominating the hottest spots on the Google results page, you can’t be relying solely on SEO.

Why invest in paid search advertising?

Icon of a hand clicking on an "Ads" button

65% of people click on ads when shopping online.

Paid search visits are +35% more likely to convert vs. organic search.

Advertising your products on Google helps to make sure that it’s you who secures the conversion - instead of the competition.

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SMEs invest 7x more in paid search than in SEO.

It’s not to say that you should neglect SEO in favour of paid search - but a robust digital marketing strategy must include both.

SEO is a slow and steady race, while paid search delivers instant visibility for your brand.

To stand a fighting chance in winning the sale, you need to be utilising Google Ads.

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@lucywilliamshome

Our roadmap to success, together.

  • Our journey together starts with an in-depth discovery call over a cuppa, so I can dig deep into your business, your customers, your goals, your challenges and your opportunities.

    I’ll also take a close look at your website and organic social media to understand how you’re showing up elsewhere in the customer journey & how you’re communicating with your customers.

  • Tracking ad performance has never been harder - and bad data means bad decision-making when it comes to your ads.

    A strategic review of your existing ad acccount/s will empower your business with a clear strategy for optimisation.

    I’ll benchmark your current approach vs. industry best practice and utilise your analytics to get a closer understanding of your customer behaviour, to identify missing segments and opportunities for growth.

  • Once the audit is complete, I’ll build a comprehensive summary of the key issues and opportunities I’ve identified based on your business goals.

    We’ll meet again so I can talk you through my strategic recommendation - there’ll be lots of time for questions and at this point, you’re welcome to implement any next steps in-house, or you can brief me to keep going and implement them on your behalf.

  • Once we’re agreed on the strategic recommendation, you can choose to pass the implementation back to me.

    I’ll do all of the heavy lifting for you - including ad creation, testing and optimisation.

    I’ll keep an eye on performance for the first 90 days to optimise as needed, so your new ads are working as hard as possible to drive value for your business.

  • Although paid social can help to drive sales while you sleep - it’s important you don’t sleep on your ongoing optimisation and campaign management.

    An ongoing retainer ensures that your social media ads are working as hard as possible, to deliver as much conversion value as possible.

FAQs.

  • PPC (pay per click) is the most common form of paid search - within which, Google Ads sits.

  • I have experience with a range of different clients in the furniture & homeware, food & drink, lifestyle and parenting spaces.

    You can find some specific examples on my ‘About’ page.

  • Monthly management retainers start from £975 per month, plus 10% of ad spend (minimum £1,000 per month).

    Please get in touch for an introductory call and bespoke proposal.

  • I believe in earning your trust through performance, not locking you into lengthy contracts.

    For that reason, any retained briefs span an initial three month period to allow sufficient time for me to take over your account and exert tangible impact on performance.

    From then on, it’s a flexible rolling monthly agreement.

Latest paid search advertising blogs.

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If we’ve got really strong SEO, we don’t need Google Ads, right?!

Retail brands often debate the balance between organic search engine optimisation (SEO) and paid advertising like Google Ads. SEO may indeed be vital for long-term success, but if you’re relying on it solely, you’re leaving money on the table. Here’s six reasons why Google Ads is an essential component to even the most robust SEO strategy.

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Harness customer insights to create engaging ad content for your brand.

Understanding your customers’ needs and preferences is crucial for creating effective advertising - and one of the richest sources of this information is customer reviews. Here’s six ways you can start harnessing customer review insights to create engaging ads for your brand.

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What you need to know about Google’s Performance Max in 2025.

2025 promises a raft of new updates to Google’s Performance Max campaigns, all designed to enhance automation, improve targeting precision and deliver better results - here’s my breakdown of the key developments and what they mean for advertisers like us.