Understanding your customers’ needs and preferences is crucial for creating effective advertising - and one of the richest sources of this information is customer reviews. Here’s 6 ways you can start harnessing customer review insights to create engaging ads for your interiors business.

This week, Meta announced a raft of updates to its campaign optimisation tools, all with the aim of enhancing advertiser performance and delivering increased value from ad spend - including perhaps the most important change in attribution since iOS14. Here’s my breakdown of the key developments and what they mean for advertisers like us.

Meta’s Advantage+ catalogue ads (previously known as dynamic ads) automatically deliver relevant product recommendations to people based on their interests, intent and actions. Here are six reasons why they should be part of the Meta advertising strategy for your interiors business.

Microsoft Clarity offers valuable insights that can significantly benefit interiors businesses like yours – and especially those leveraging Meta advertising. Here’s how Microsoft Clarity can enhance your e-commerce efforts & improve conversion rate.

If your interiors business is targeting homeowners via Meta advertising, effective audience segmentation is crucial to ensure that your ads resonate and drive sales and/or leads. Here are my top tips to help you segment your audience and optimise your Meta advertising campaigns.

The Meta Pixel is a powerful tool that helps businesses track conversions, optimise ads & build targeted audiences. To unlock its full potential, you need to ‘season’ your Meta Pixel - here’s how to do so and why it’s so important in order to maximise your ROI.

In today’s digital landscape, user-generated content (UGC) has become an incredibly powerful tool for brands to leverage within their advertising. Here’s five reasons why UGC needs to form part of the Meta advertising strategy for your interiors business.

While boosting posts can provide a quick visibility boost (and can be pretty tempting!), Meta ads offer a much more robust and strategy-first approach to achieving your marketing goals. Here are five reasons why you should consider ditching the boosted posts in favour of Meta ads.

How much can you realistically afford to invest in Instagram and Facebook ads in order to drive new customer acquisition? Here’s a really simple two step formula for determining how much a lead is worth to your interiors business.

Ever wish you could target the people who’re following you on Instagram? Or maybe you’re seeing lots of abandoned baskets and want to serve those almost customers with an ad on Facebook? That’s where custom audiences come in – and they should be an integral part of your Meta advertising strategy if you want to see the best results from your ad investment.

How much do you realistically need to invest in Instagram and Facebook ads in order to meet your revenue goals and scale your interiors business? Here’s a super simple three step formula to determine how much you need to invest in Meta ads to achieve your business goals.