Effective email marketing relies on using the right types of emails to deliver the right sorts of messages to your customers at the right time - and two key faciliators of this within any hard-working email strategy are newsletters and automations. Read on to find out understanding the differences can help you optimise your strategy for maximum impact.

Latest data indicates that globally, the average online shopping cart abandonment rate is around 70% - meaning 7 in 10 shoppers who add items to their baskets leave without completing their purchases. Here’s how smart retargeting strategies can effectively re-engage potential customers and significantly increase conversions for your brand.

2025 promises a raft of new updates to Google’s Performance Max campaigns, all designed to enhance automation, improve targeting precision and deliver better results - here’s my breakdown of the key developments and what they mean for advertisers like us.

Retail brands often debate the balance between organic search engine optimisation (SEO) and paid advertising like Google Ads. SEO may indeed be vital for long-term success, but if you’re relying on it solely, you’re leaving money on the table. Here’s six reasons why Google Ads is an essential component to even the most robust SEO strategy.

Understanding your customers’ needs and preferences is crucial for creating effective advertising - and one of the richest sources of this information is customer reviews. Here’s six ways you can start harnessing customer review insights to create engaging ads for your brand.

Meta’s Advantage+ catalogue ads (previously known as dynamic ads) automatically deliver relevant product recommendations to people based on their interests, intent and actions. Here are six reasons why they should be part of the Meta advertising strategy for your interiors business.

Microsoft Clarity offers valuable insights that can significantly benefit interiors businesses like yours – and especially those leveraging Meta advertising. Here’s how Microsoft Clarity can enhance your e-commerce efforts & improve conversion rate.

If your interiors business is targeting homeowners via Meta advertising, effective audience segmentation is crucial to ensure that your ads resonate and drive sales and/or leads. Here are my top tips to help you segment your audience and optimise your Meta advertising campaigns.

The Meta Pixel is a powerful tool that helps businesses track conversions, optimise ads & build targeted audiences. To unlock its full potential, you need to ‘season’ your Meta Pixel - here’s how to do so and why it’s so important in order to maximise your ROI.

In today’s digital landscape, user-generated content (UGC) has become an incredibly powerful tool for brands to leverage within their advertising. Here’s five reasons why UGC needs to form part of the Meta advertising strategy for your interiors business.

While boosting posts can provide a quick visibility boost (and can be pretty tempting!), Meta ads offer a much more robust and strategy-first approach to achieving your marketing goals. Here are five reasons why you should consider ditching the boosted posts in favour of Meta ads.

Ever wish you could target the people who’re following you on Instagram? Or maybe you’re seeing lots of abandoned baskets and want to serve those almost customers with an ad on Facebook? That’s where custom audiences come in – and they should be an integral part of your Meta advertising strategy if you want to see the best results from your ad investment.